Financial planner · Builder of client journeys · Columnist
Over twenty years in mortgages and financial planning, combined with what technology now genuinely makes possible. I work with developers on advice that is more accessible, more efficient and easier for clients. I do this for my own ventures as well as for others.
Chemist, economist, runner. Gets going when others drop out.
A selection of interviews, explainers and columns from recent years, mostly from my time at Viisi Hypotheken. See all my publications since 2008 here →
At Viisi Hypotheken we felt it mattered to show the faces behind the mortgage labels. So we produced the series 'In conversation with the lender', in which I interviewed 15 lenders together with my colleague Frank Tukker.
Watch the whole series ↗My regular breakdown of Budget Day, the Spring Memorandum and election manifestos: what does politics in The Hague mean for your mortgage and your wallet?
For years I also made regular interest-rate updates for a broad audience. You can find it all on Viisi Hypotheken's YouTube channel.
Since 2011 I have written columns and analyses for outlets including Het Financieele Dagblad, NRC, Trouw, AMweb, VVP and Vastgoedmarkt, often about the strange effects of laws and regulation, advice quality and the future of the profession. A selection:
Regular Budget Day reflections, in 2025 also as a podcast with the Federation of Financial Planners.
For years you had to choose: good advice or affordable advice. You couldn't have both, because good advice takes hours. Now you can. I can't imagine a better moment to reinvent this profession.
Good advice is labour-intensive, for client and adviser alike. AI takes over the admin; the time with the client stays, and grows.
Automating advice means automating responsibility too. That is why every design I make accounts for:
I'd love to connect with entrepreneurs, advisers and decision-makers who want to move in the same direction.
Are you an entrepreneur, decision-maker or engineer working on better and more accessible financial advice? Then I'd be glad to explore whether we can strengthen each other. I work best in environments where smart people pursue worthwhile goals and where my experience and drive make a difference.
There are many ways to do that: taking on a strategic project together, as a member of an advisory board or supervisory board, or by building a venture together. I'd love to connect!
MLP withdrew from the Netherlands; the market for independent advice to highly educated professionals was wide open.
Co-founder; responsible for compliance, marketing and the development of financial-planning advice. Applied AI in day-to-day work: from AI days and content to social media and processing advice conversations.
Thousands of positive reviews. In 2026 I sold my shares to my co-founders, who continue running the company.
A proptech platform digitising the entire rental process, aiming to grow internationally.
Advice on international expansion and platform optimisation.
I advise on using the landlord platform and the AI agent, and on the Mexican, Dutch and European rental and housing markets.
I'm analytical and critical, but not theoretical for theory's sake. I look for the core of a question, make assumptions explicit, and then build something that can be tested in practice.
“Because he kept most of the bank's nonsense away from us, he was invited to our housewarming.”
“Exceptionally good at explaining complicated financial subjects in plain language.”
Translating the Permanent Actueel articles into practice. Contribution to the Prinsjesdag Totaaloverzicht 2026 (tax and housing).
Advice on international expansion and platform optimisation for a proptech digitising the rental process.
Financial planning for highly educated professionals: transparent, independent, personal. Roles: compliance, marketing and financial planning. From 0 to 45 employees and ±2,000 clients a year; €6–7M annual revenue. In 2026 I sold my shares to my co-founders, who continue running the company.
Columns and analyses in Het Financieele Dagblad, NRC, Trouw, Amweb and VVP. Regular Budget Day reflections (in 2025 also as a podcast with the FFP).
Built the Dutch branch of MLP AG. Advice and acquisition in financial planning for highly educated professionals.
I live in Amsterdam but also feel at home in Rotterdam, where I lived for three years. I'm also regularly in Mexico City, where my wife Edelmira is from. Outside work I run and cycle, play football at Wartburgia, and enjoy reading about history and science. Curiosity and the urge to truly understand things drive me.
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